What is Moroccan skincare and why does it work?

Moroccan skincare isn't a trend. It's a centuries-old tradition, a system of rituals Berber and Moroccan women refined over generations in the harsh conditions of the Atlas mountains, the Sahara and the Atlantic coast. Today it's one of the most studied and respected approaches to skincare anywhere in the world.

Why Morocco

Morocco grows plants that grow nowhere else: argan, prickly pear, Aker Fassi, and Moroccan rose water from Kelaat M'Gouna. These ingredients evolved under extreme conditions, so the nutrients and protective compounds inside them are naturally concentrated.

The key Moroccan ingredients

Argan (Argania Spinosa)

Argan oil is rich in vitamin E and omega fatty acids. Hydrates without clogging pores. Works on face, hair and body.

Prickly pear (Opuntia Ficus-Indica)

One of the most expensive oils on the market: a single liter takes nearly a ton of seeds. Rich in vitamins E and K, and valued for its action against visible signs of ageing.

Aker Fassi

A traditional Moroccan pigment, drawn from lichen and red poppy petals. It gives the AZGGAGH lip and cheek balm its colour.

Black seed (Nigella Sativa)

Known as "habat-al-barakah", the seed of blessing. Rich in thymoquinone, a natural antiseptic. Excellent for oily skin and skin prone to breakouts.

Goat milk

Lactic acid lifts dead cells gently, with no scrubbing. It feeds dry and sensitive skin.

Why Moroccan skincare delivers

Three reasons:

1. The ingredients are concentrated. Extreme growing conditions push the active compound levels up.
2. Hand-processed. Cold pressing, hand packing and minimal heat protect the active substances.
3. Simple formulations. Few ingredients, each with a clear job. Nothing is added for the sake of adding.

How to start

If this is your first step into Moroccan skincare, start with the AMAAN cleanser and 100% argan oil. Five minutes a day. Your skin shows the difference in two weeks.

Argan oil from the Souss-Massa region is the central ingredient of this tradition, and it's available in Bosnia and Herzegovina.