Ingredients

Ingredient by ingredient.

Argan, black seed, prickly pear, coffee and aloe vera, each with its own job on your skin and hair.

We work with more than 160 women's cooperatives across Morocco. We buy ingredients at origin and pay the people who prepare them directly.

Ingredients shared across formulas.

03

Sweet almond oil

Prunus Amygdalus Dulcis Oil

An emollient that softens and gives a formula better slip.

04

Shea butter

Butyrospermum Parkii Butter

A rich plant emollient that gives body to a texture and leaves a softer feel.

Individual ingredients.

06

Black seed oil

Nigella Sativa Seed Oil

Cares for dry, rough patches and brings back their softness.

SANOUJ is 100% cold-pressed black seed oil with no additional ingredients.

Read the black seed oil guide

08

Nila

Indigofera Tinctoria Leaf Powder

Nila leaf powder, a traditional Moroccan ingredient for facial care.

09

Kaolin

Kaolin

It helps absorb excess surface oil during the short mask ritual.

Kaolin is the mineral clay that gives TIFAWT its recognizable clay base.

10

Coffee seed extract

Coffea Arabica Seed Extract

Coffee gives TAFUKT its character, and the sugar in the same formula smooths the skin.

11

Aloe vera

Aloe Barbadensis Leaf Extract

It conditions the scalp and skin and leaves a fresh feel after washing.

Aloe vera leaf extract is the plant component of IHLA, alongside glycerin and hydrolyzed wheat protein.

Read the guide to washing colour-treated hair

12

Hydrolyzed wheat protein

Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein

It supports a softer feel and easier detangling after washing.

13

Avocado oil

Persea Gratissima Oil

An emollient that gives hair softness and slip during detangling.

Avocado oil is part of LHRIR conditioner, alongside argan oil, sweet almond oil and shea butter.

Read the conditioner guide

14

Jojoba oil

Simmondsia Chinensis Seed Oil

Softens lashes and brows and gives them a neat, conditioned look.

Jojoba oil is the emollient base of ANNAY serum.

Read the ANNAY guide

15

Hydrolyzed collagen

Hydrolyzed Collagen

Coats lashes and brows in a light film so they look neater.

Every product arrives ready to use.

TIFAWT

Apply an even layer to a clean, dry face, avoid the eye area, leave for 10 to 15 minutes and rinse with lukewarm water. Use once or twice a week.

100% Argan Oil

For the face, apply one to three drops as the final step in your routine. For hair, smooth two to four drops through the lengths and ends, a little more for long hair. For body, hands and cuticles, massage a few drops into slightly damp skin.

SANOUJ

For skin, apply a few drops where a richer oil ritual is needed. For the body, massage into slightly damp skin. For hair, apply before washing and then cleanse thoroughly with shampoo.

ALJIG

Apply the gel to wet skin, lather with gentle circular motions and rinse with water. Avoid contact with the eyes.

ANU

Apply the body milk to clean, dry or slightly damp skin. Massage in circular motions until absorbed, ideally after showering.

IHLA

Apply the shampoo to wet hair and scalp. Massage gently for about two minutes, then rinse thoroughly. Repeat if needed.

TAFUKT

Apply the scrub to damp skin in the shower. Massage with gentle circular motions and rinse with lukewarm water.

LHRIR

After washing, apply the conditioner through the lengths and ends. Leave for two to three minutes and rinse thoroughly with lukewarm water. It works best after IHLA shampoo.

AZGGAGH

Apply a thin layer to the lips, or press it onto the cheeks with your fingertips. Add another layer for a deeper tint.

ANNAY

Apply a thin layer along the lash line and through the brows in the evening.

How to read an ingredient list.

What is an INCI name?

It is the standardized name used for a cosmetic ingredient, so the same material can be recognized across products and markets.

Why does ingredient order matter?

Ingredients are generally listed from the highest concentration to the lowest until the formula reaches ingredients present at one percent or less.

Where can I see the full formula?

On every product page, and all the lists in one place under ingredients and allergens.

Start with argan: one ingredient for face, hair and body.