How to Use a Lash and Brow Serum in Your Evening Ritual
Lashes and brows rarely get a step of their own. A lash and brow serum changes that: a few seconds in the evening, after cleansing, covers the care they usually miss. This guide walks through using ANNAY eyelash and eyebrow serum in an evening ritual, step by step.
Why lashes and brows need their own serum
The skin around the eyes is thin, and lash and brow hairs are finer than the hair on your head. When they are dry or weakened, they look sparse and uneven. ANNAY pairs jojoba oil with hydrolyzed marine collagen: jojoba is the closest thing to what skin produces on its own, so the serum glides along the lash line and through the brows and absorbs quickly, while the collagen wraps each hair in a thin conditioning layer. Hairs are left softer and glossier, held neatly together, as if they had a thin coat of mascara on them, except they are your own. The serum is light and nearly colorless, so it fits into any evening ritual.
Who ANNAY is for
- Thin, dry, or weakened lashes and brows that need conditioning and softness.
- Sparse or uneven brows you want to look fuller and tidier.
- Anyone who wants one calm evening step, with no complicated routine.
How to use a lash and brow serum, step by step
1. Cleanse your face and remove makeup
The serum works best on clean skin, free of leftover mascara or brow pencil. Wash your face with the AMAAN gentle hydrating cleanser and pat the skin around your eyes dry.
2. Apply ANNAY along the lash line
Draw a thin line of serum along the root of the upper lashes, the way you would apply eyeliner. The light texture glides on and absorbs quickly, so there is no waiting for it to dry before your next step.
3. Move on to the brows
With the same stroke, work the serum through the brows in the direction of hair growth. A thin layer is enough: the goal is to condition each hair, not coat the skin.
4. Leave it on overnight
ANNAY is nearly colorless and absorbs quickly, so you can go straight to sleep. Use it every evening as the last step, after your face serum or cream.
Caring for your brows between applications
Beyond the serum, brows do better when you touch them less during the day and avoid aggressive plucking or frequent waterproof products that dry the hairs out. The evening serum does its part; a calm routine without unnecessary pulling protects what it has conditioned.
How often, and for how long
ANNAY is a daily-care product. You will notice the best results when you use it consistently, evening after evening, as a fixed part of the routine rather than now and then. Lashes and brows respond slowly, so patience is part of the process.
Round out the evening ritual
The lash and brow serum is the last, quiet step. Before it comes facial care: the AMAAN Gentle Hydrating Facial Cleanser prepares clean skin for the serum.
Frequently asked questions
Does ANNAY stimulate lash growth?
ANNAY is a conditioning serum for lashes and brows. Jojoba oil and marine collagen nourish and soften the hairs you already have.
Does the serum go on before or after face cream?
Apply ANNAY as the last step of your evening routine, after your face serum or cream, on fully clean skin.
Can ANNAY be used on both lashes and brows the same day?
Yes, the same serum is meant for both. Apply it in one evening step: the lash line first, then through the brows.
What does the serum look like on lashes?
ANNAY is nearly colorless. It leaves a thin layer on the hairs that holds them neatly together and gives them sheen, like a light mascara, except they are your own.
Explore ANNAY eyelash and eyebrow serum and make it part of your evening ritual.
