Guide

Lash and brow serum

Lashes and brows are hairs like any other, only finer and more exposed. Makeup remover, rubbing your eyes, brow pomade, hot water in the shower. Over time they dry out, and the line looks untidy. That is where lash and brow care earns its place.

ANNAY

A serum with jojoba seed oil and hydrolyzed marine collagen coats the hairs you already have in a light conditioning layer that smooths and defines them, so lashes and brows look tidier.

Brow serum: how care changes the line

Brows take more than we think. Tweezing, waxing, pencil and pomade every day, then taken off again at night. The hair turns coarse and dry, and it is harder to set into a neat line.

This is where jojoba seed oil does its job: together with glycerin it conditions the hairs, and the serum smooths them and keeps them in place, so the brow stays neatly set.

  • Apply in the evening, on a clean brow, with the applicator, in the direction of growth.
  • One thin pass is enough. That is all it takes to coat the hair along its whole length.
  • Make it the last step before bed. There is nothing to rinse off.
Care that brings out what you already have: ANNAY conditions the hairs you have, so the line looks tidier.

Lash care: softer, tidier hairs

Lashes are the same story, only more delicate, because everything happens close to the eye. Mascara, waterproof formulas and rough removal dry the lashes out, and the lash line looks untidy.

Hydrolyzed marine collagen forms a conditioning film on the surface of each lash and improves how it looks. ANNAY coats the lashes you have in a light layer, so the line looks tidier.

Apply carefully, along the root of the upper lashes, once a day, in the evening, on completely clean, dry skin. Keep it out of the eye, and don't apply it over mascara. Less really is more here.

Jojoba and collagen: why this pair

Jojoba seed oil is the third ingredient in the formula and conditions the hairs. The serum itself is light and water-based.

Hydrolyzed marine collagen forms a conditioning film on the surface of the hair. Together they smooth and define the hairs, so they look tidier. Glycerin helps hold moisture, and vitamin E works as an antioxidant in the formula. The full ingredient list is on the ingredients page, and the wider picture of lip, cheek and lash care is in our guide to the lip and cheek balm and the lash and brow serum.

ANNAY lash and brow serum

One small bottle with an applicator, one application at night, and a rhythm that slips into your routine. Eight ingredients, and each one has a job: jojoba seed oil conditions the hairs, hydrolyzed marine collagen coats them in a conditioning film, glycerin helps hold moisture, and vitamin E works as an antioxidant in the formula. You see it in the mirror: the hairs look tidier, almost like a light touch of mascara. Your own lashes and brows stand out.

Order the ANNAY serum · 35 KM We ship from Sarajevo, and delivery anywhere in Bosnia and Herzegovina usually takes 1 to 2 working days. Pay by card when you order, or cash on delivery.

FAQ

What does ANNAY do for lashes and brows?

ANNAY conditions the lashes and brows you already have. It coats them in a light conditioning layer that smooths and defines them, so the hairs look tidier. Jojoba seed oil conditions the hairs and makes them softer to the touch.

How and how often do I apply it?

Once a day, in the evening, on completely clean, dry skin. Take the applicator along the root of the upper lashes and along the direction the brows grow. One thin pass is enough. Keep it out of the eye.

What can I expect from ANNAY?

Jojoba oil and hydrolyzed marine collagen condition and smooth the lashes and brows you already have, so they look tidier. Apply ANNAY in the evening, in one thin line, and the serum keeps the hairs neatly set.

What if my eyes are sensitive or I wear contact lenses?

It goes along the root of the hairs. Keep it out of the eye. If you wear lenses, apply it at night after taking them out, and let it set. If your eyes are very sensitive, use a small amount the first time and see how your skin responds. If you notice redness or stinging, rinse it off and stop using it.

How do I order, and when does it arrive?

ANNAY costs 35 KM. Order on the product page with your address. We ship from Sarajevo, and delivery anywhere in Bosnia and Herzegovina usually takes 1 to 2 working days. Pay by card when you order, or cash on delivery.